Luxury bedding, made simple.

LuxDuvet was born from a simple idea — that your bed should look amazing without costing a fortune or taking hours to make every morning.

Our founder, Ephraim, is a serial entrepreneur from Utah who has built several successful direct-to-consumer brands. A graduate of Utah Valley University (UVU), he now lives in Spanish Fork, Utah, where the idea for LuxDuvet first came to life.

Like many of us, Ephraim wanted his bedroom to feel cozy, elegant, and put-together — the kind of look you see in designer magazines or Pinterest photos. But he quickly realized how complicated (and expensive) that process really was. You had to buy separate blankets, duvets, pillows, and throw blankets that all matched, figure out how to layer them just right, and then re-make the bed every morning to keep it looking perfect.

That frustration sparked a solution: the LuxDuvet — a fully integrated bedding system that makes it effortless to create a perfectly styled, luxurious bed in seconds. No more juggling multiple pieces, no more guessing what goes with what, and no more wasted time every morning.